As consumers, we have gotten used to seeing personalized experiences in our everyday lives. From recommendations on streaming services like Netflix, to tailored ads on social media platforms like Facebook, personalization has become the norm.

And when it comes to sales and your business, personalization is just as important. 

Forbes Business Strategist Rebecca Cafiero spoke on the Evolution of Sales for America Trends, a National TV program. In this segment, she spoke to the shift in sales that has been happening in recent years.

Hi there, and welcome to Scented Designs! We are a clean-crafted candle company based in San Jose, California, and we are so excited to let you in on a little secret that's been in the works behind the scenes for the last month or so. 

Are you ready...? Here it is: 

We have proudly partnered up with a fellow female-owned business, also located in California - Gratitude Blooming - and we couldn't be more excited to bring you a special candle collaboration + some special candle gift sets for Mother's Day and beyond! 

When it comes to client gifts, there are a few classic choices that always seem to make the cut - think gourmet chocolates or bottles of wine. But what if you're looking for a gift that's a little more unique and memorable? That's where candles come in.

From real estate to healthcare, candles are becoming a popular choice for businesses to give as client gifts. Not only are they versatile and universally appreciated, but they also create a cozy and relaxing ambiance that helps build positive associations with a brand.

So let's explore the top 5 industries that are turning to candles as the perfect client gift and why.

Realtor Pop Bys 

As a realtor, building relationships with clients and staying top-of-mind is essential to a successful business. As a candle company, some of our best customers are local realtors because they're always looking for ways to connect with current or past clients as well as attract new ones. One effective way to do this is of course through pop-by gifts, thoughtful gifts that you drop off to clients to show your appreciation and stay connected.

I'm not here to tell you how to do your job as a realtor, and I imagine you already know that the best pop-by gifts for realtors are memorable, useful items that show your clients you appreciate their business and care about their needs.

When you're looking for pop by gift ideas, you're probably considering, is the gift...

If good real estate is all about location, location, location, then a good realtor is all about people, people, people. Wouldn't you agree? The realtors I have worked with in the past (both on a personal and professional level) are all about people: networking, building relationships, making referrals, the list goes on.

As a realtor, one of the most important aspects of your job is building strong relationships with your clients. And what better way to show your appreciation for their business and trust than by giving them a thoughtful closing gift?

Here are 3 reasons why candles are an easy and awesome closing gift for your clients.

Corporate Event Favors Candles

Custom branded candles are a great addition to any corporate event. They not only provide a functional and high-quality item for guests to take home, but also serve as a valuable branding opportunity for your business.

Here are 5 reasons why your company should consider custom branded candles for your next corporate event:

Are you a business owner or the person in charge of corporate gifting at your company? Are you looking for a fresh idea for how to make a lasting impact with your next batch of corporate gifts for employees or thank you gifts for clients?

Look no further! We've got just the idea for you: company logo candles.

Custom branded candles are a unique and thoughtful way for companies to show appreciation to their employees and clients. Not only are candles a practical and useful gift, but they also offer a range of benefits for businesses looking to promote their brand and strengthen relationships with their audience.

Here are the top 5 Ways Custom Branded Candles can benefit your business.

If you're anything like me, I know you put a lot of thought and effort into designing your logo and branding for your company.

Once you have that branding, what do you do with it? Where does it go? Where are you putting that carefully designed logo? Are you thinking as carefully about the places it goes and the products it goes on as you did about the logo itself? 

In other words, when it comes to branded merch and swag for your company, are you still thinking about the values and aesthetic your brand represents? Or are you putting your logo on the easiest, most cost effective solution you can find? 

You're proud of your logo and your business. Now make sure you're putting your logo on something you're proud of, too. 

Company swag, promotional products, and branded merch aren't new ideas...they've been around for a while. 

In fact, did you know that according to the Guinness Book of World Records, the company with the oldest branding is Tate and Lyle's Golden Syrup, dating back to the 1880s?

I'm no branding expert (Hi! I'm Kate, owner of Scented Designs Candle Co. in San Jose, California), but I have worked with many businesses, large and small, by creating custom branded candles for them.

I'm here today to share with you 5 Ways You Can Use Custom Label Candles to Grow Your Business. 

Diwali, a festival of lights celebrated worldwide by millions of Hindus, Sikhs, and Jains, falls on November 12, 2023 this year. 

Throughout this 5-day festival, the triumph of light over darkness is celebrated in a variety of ways: candles are lit, sparklers and fireworks are set off, sweets are enjoyed, and gifts are exchanged among family and friends. 

Here at Scented Designs, we just wrapped up 100 custom branded candles for Diwali gifts for employees - check out what we made + make an inquiry for what we can make for your company (for Diwali and other holidays!)! 

Gift giving isn't always easy. We stress about what the recipient wants, what fits in the budget, and will it get there on time?

Corporate gift giving can be just as stressful, especially if you're not sure where to start and you're trying to find quality employee gifts in bulk. 

Well, the team here at Scented Designs is here to help! We believe that employee gifting (or client gifts, or corporate gifts, or whatever gifts you're trying to come up with) shouldn't be difficult or stressful.

It should be simple, straightforward, and stress-free.