Why are smell and memory linked?
Did you know that of your 5 senses, the sense of smell has the strongest connection to memory?
That scents can trigger memories? And there's even a term for when a smell reminds you of something (scent memory!)?
Perhaps you've experienced this phenomenon before - you'll smell something and it'll immediately take you back to a moment in time or a place where you smelled that scent.
The scent may even remind you of a special person in your life and of shared experiences you have with them.
Why do smells bring back memories?
Smell has the power to trigger memories because the scent processing pathway in the brain first goes through the parts of the brain that process emotions and memories. After going through that part of the brain, only then does it go to the part of the brain that categorizes the smell.
So, a scent is automatically, by default, associated with a memory. The processing pathways of the other sensory inputs do not go through these parts of the brain, so the sense of smell has this connection that other senses do not.
The Proust Effect
As a former English teacher, I'd be remiss if I didn't mention Marcel Proust in a blog post on scent and memory.
Proust was a French novelist in the late 19th and early 20th centuries. Best known for his work In Search of Lost Time, for this writing on the memory of a smell, I'd like to bring up his work "Remembrance of Things Past."
It was part of this work that actually inspired the term the "Proust effect," used to describe the connection between scent and memory.
In this piece, Proust writes about the smell of madeleine cookies "soaked in...lime-flowers which [his] aunt used to give [him]." This scent led him to think vividly and "immediately [of] the old grey house upon the street, where her room was, rose up like the scenery of a theatre to attach itself to the little pavilion, opening on to the garden."
Since Proust's writings 100+ years ago, much research has been done into smell and memory for lots of different reasons, including medical reasons (e.g. helping patients with Alzheimers). The better we understand how scent and memory work, the better we can help boost or heal the brain.
Scented Candles and Memory
While there's lots more science behind the question of linked memories and scent, at the end of the day, I know a lot about scents and how to put them into scented candles, but I'm no scientist.
And rather than focusing on the technical jargon, I'd like to stay in the literary realm for just a moment more because there's so much heart in what Proust had to say about smell and memory: “The smell and taste of things remain poised a long time, like souls, ready to remind us.”
So, however you think of it (whether from a scientific standpoint or with the viewpoint that scents are "like souls"), let scent remind you of memories, people, and places gone by. Your brain is hardwired for it!
Are you a business using scent in your branding or gifting strategies? If you're not, you're missing out on a powerful opportunity!
Here are 3 reasons why you should be drawing upon the power of scent, especially in your client gifting this year:
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Creates a Lasting Impression: Scent has the unique ability to forge strong memories. When your clients associate a pleasant fragrance with your brand, it helps keep your business top of mind long after the gift is received, creating a lasting emotional connection.
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Enhances Brand Perception: The right scent can evoke specific feelings, such as luxury, comfort, or professionalism. By aligning your brand with a thoughtfully chosen fragrance, you not only elevate the gift but also enhance the overall perception of your company.
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Personalizes the Experience: Incorporating scent into client gifts adds a sensory and personal touch that goes beyond traditional gifts. It shows attention to detail and care, making the gesture more memorable and impactful in building long-term relationships.
Or, if you're not here for business reasons, let's get personal for a moment.
Scented Candles: Give the Gift of a Memory
P.S. Here's a fun gift for older relatives, like for Grandparents!
What scent reminds you of your grandma or grandpa?
Wouldn't it be a lovely birthday or Grandparents Day gift to give them the gift of a memory in the form of a scented candle?
Here's a Candle just for Grandma to get you started :)
Love learning about candles, scents, or gifts? Here's what else we've got on the blog that you may love:
How to Scent Your Home with Clean Fragrance
